Sam Lloyd

Telstra TV


Telstra TV is a Roku-powered streaming box designed for Aussies who love binge-watching TV, but don't love having to navigate Netflix, Presto and Stan separately just to find something to watch.

Inspired by the comforting glow of light in a dark room, we sought to create a brand that would feel at home in your loungeroom, while still feeling like part of the Telstra family.


  • Brand
  • Packaging
  • Interface
  • Animation