Protect
Solutions to immediately reduce the volume of abuse and prevent uptake of new senders.
Support
Pathways to access help privately and safely with the Commbank Community Wellbeing Team.
Enable
Connect customers to a network of external specialists, minimising where customers need to retell their story.
Designed in collaboration with support organisations and customers to ensure that interventions were safe, carried out with consent and fulfilled the role that customers expect their bank to play.
Early on, we realised that the definition of abuse is far greater and more nuanced than simply blocking profanity as Commbank’s previous word filter did. We developed a new definition that includes harassment, hate speech, stalking, coercive control, threats and intimidation, humiliation and condescension, manipulation and unwanted sexual requests; in addition to offensive language intended to control and cause harm.
We worked closely with Commbank’s AI Labs to embed this within their machine learning technology. We developed other indicators such as frequency, cadence, monetary amount, relationship to the sender and more as factors to flag, for humans to act on.